PRIMROSE HILL MIXERS
Brand Creation & Packaging
Primrose Hill mixers have a brighter, livelier, more persistent effervescence. That’s not because they want to be the star of the show. Each mixer is carefully crafted to complement and showcase the wonderful craft spirits and other ingredients they’re mixed with.
The lead creative on the Primrose Hill project was responsible for all aspects of the campaign. From branding to packaging, brand guidelines and tone of voice to copy writing and below the line advertising.
Actively working as part of the wider Innovation team with several stakeholders across the organisation from project inception to delivery.