LA PETITE PLUME

Wine Label Design

La Petite Plume is a lower alcohol wine from the Cotes de Gascogne in France. Rather than mechanical processes the traditional technique of the picking fruit early achieves a lower ABV of 9%. With the rise no/low drinking attitudes lower alcohol products are increasingly on offer, Sainsbury's wanted to be in front of the curve and worked with us to create 'La Petite Plume' a play on words meaning 'the small feather' in reference to the lighter style wine.

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The brief asked us to create packaging to express the feeling of lightness and vitality. The hand-made label effect was created using a technique of overlaying different colours and textures in the printing process that makes each label unique and along with the foiled elements it creates a label with refinement and elegance with just a hint of irreverence.